Client:
State Street Global Advisors

When it comes to judging an ETF’s value, many (in the financial world) make the mistake of focusing on the immediate price without taking a closer look at an important detail: the liquidity.

It kind of makes you wonder — what else are you missing?

To hit a little closer to our target audience, we staged a series of supernatural “sighting” videos near the San Diego Conference Center and released them on social media in the days leading up to the Schwab Impact Conference.

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